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Did you know that Merced, CA, has had a steadily rising rent price, reaching almost $2,000 on average in February 2025 (according to Rent Cafe)? This boom in profitability should make every property owner at least consider renting their property out. However, if you decide to do so, you'll also want to implement effective property marketing strategies so that your property stands out.
There are two core goals in marketing real estate. You want to make the information as convenient as possible and make your property as attractive as possible. Keep reading for a deeper dive into these fundamental points.
1. Create an Online Presence
According to The Zebra, 49% of American renters are under 30. This demographic does the overwhelming portion of their planning and research on the internet. An online presence ensures you have the proper reach in this critical market segment.
You can cover your online bases by using two types of online platforms:
- A dedicated property management company's website
- Facebook marketplace and other social media platforms
If you want to, you can also set up your own website. However, this option only begins to pay for itself once you have many properties to rent out.
2. Make Your Listing(s) Super Interactive
The best way to ensure your listings are memorable and stand out is by creating them with the audience in mind. Imagine what kind of information a tenant wants in writing and from photos and videos. This will help you create a listing with which prospective tenants can't help but interact.
You should also consider innovative technological rental tools like virtual tours. These are a step up from photos and videos, giving viewers a better idea of the property's interior dimensions.
3. Post Where Your Tenants Will Look
Another key to successful real estate promotion is knowing which types of renters are best suited to your listings. If you have an apartment ideal for students or new graduates, you might also want to advertise where those people gather or look for information.
A big part of this is ranking your listing higher in searches. For example, many people pay to have their ads rank higher in Google searches.
An alternative (but equally powerful) option would be paying for a tenant placement service. This is when a property management company finds a tenant for you out of all the people working with them to find accommodation.
4. Use as Many Channels as Possible
Your real estate marketing should also not be merely restricted to the internet. Printed adverts and referral programs can also be powerful options. This strategy ties into the previous point: aim to place your printed adverts where they'll be best received.
Find the Best Property Marketing Partner Today
Finding the best possible tenants in a competitive rental environment depends greatly on your property marketing. You want to make your rental look as attractive as possible and make that information easy to find. Do this by creating a real estate marketing strategy that includes:
- Creating a presence for yourself online
- Making the online and printed ads easy to interact with and informative
- Putting your content in front of the right sets of eyes
- Using as many channels as you can
At Rental Zebra, we deeply understand the Merced real estate market. Contact us today for an unbeatable strategy and more property listing tips.
